Doc’s Harley Davidson

Kirkwood, Missouri

This project captures the look of a factory, modernizing the store but retaining the biker nostalgia that is central to the Harley-Davidson experience.

Clayco completed a $2.7 million expansion for Doc’s Harley-Davidson, a Kirkwood landmark, to triple its size. The expansion was initiated in response to increased demand for Harley-Davidson motorcycles. The expanded Doc’s visually conveys the rough and tumble image of the Harley-Davidson brand name while maintaining the nostalgic look of a small-town motorcycle shop.

Lamar Johnson Collaborative, Clayco’s full-service design and engineering collaborative, carefully studied the company’s historic manufacturing plant in Milwaukee and created a dealership that captures the look of a factory, modernizing the store but retaining the biker nostalgia that is central to the Harley-Davidson experience. The design captures the look of the Harley-Davidson motorcycle shops that dotted historic Route 66 from Chicago to Los Angeles.

Get In touch

Tom
Sieckhaus

Executive Vice President & Shareholder
Corporate Business Unit Leader

+1 314-592-2221
sieckhaust@claycorp.com

Key Facts

Client name:  Doc’s Harley Davidson
Architect:  Lamar Johnson Collaborative

Integrated Company Involvement

LAMAR JOHNSON COLLABORATIVE

Architecture and Design

2019-10-01T20:20:01+00:00