Executive Director of Communications & Marketing
As Executive Director of the marketing and communications team, Sarah is responsible for the overall strategic messaging and visual representation of the Clayco Brand. With over 20 years at Clayco, she leads the creative team to support internal clients’ creative initiatives to ensure they are in alignment with the Clayco brand. This includes a high volume and variety of marketing and communications collateral as well as philanthropic material for the Clayco Foundation. In addition, Sarah is responsible for earned, owned and shared media strategies, storytelling and strategic branding/messaging that promotes key initiatives and Clayco’s reputation. This includes developing effective programs to achieve both business unit and customer-specific goals and providing day-to-day services in public relations, content, website management, social media marketing, SEO, and management of internal and external agency resources.