VeLa – Phoenix

This is the first of possibly three integrated Lamar Johnson Collaborative and Clayco design-build, high-rise towers.
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The 27-floor, 401-unit tower, known as the VeLa Phoenix, will be built at 777 N. Central Avenue with Lamar Johnson Collaborative and MEP Engineer Paul Koehler. The building plan includes a four-story, 132,000-SF above-ground parking garage.

VeLa is a real estate development company that believes that the urban renter shouldn’t have to compromise, that luxury apartments can be attainable, that efficient design can be elevating, and that well-worn layouts can be replaced by custom living spaces that truly make life larger. Their latest residential tower will be transit-oriented and centrally located downtown two blocks from Roosevelt Row.

By focusing on the elements that add value to the resident experience and by picking the right partners to eliminate the unnecessary friction on the path from concept to project completion, VeLa will have an edge over the typical apartment building, an edge that it will hand back to its renters. Whether that edge manifests itself in the design and functionality of amenity spaces, the richness of a building’s story as told through public art, or the extra livability of an oversized kitchen island, that attention to enhancing the resident experience is what defines VeLa.